Blog articles, Facebook pages, in-depth whitepapers; what exactly is the point of all these marketing ventures? While these strategies may seem tedious and trivial, all of those aforementioned tactics and more are the elements of successful inbound …
Should You be More Negative in Your Marketing?
From a marketing perspective, we usually don’t associate the word ‘negative’ as a means of strategy. When you hear the term ‘negative marketing’, perhaps you conjure up memories of desperate political attack ads, Coors Light maliciously calling …
7 Tips for Effective Brand Marketing
Since the dawn of industrialization, branding in marketing has long been the most crucial step toward attracting new consumers and retaining loyal customers. Whether it’s a name that utilizes nostalgia to remain forever etched into your mind …