As an events company owner, you know the power of events. Many of the most important moments in our lives are marked by events. That is why it is so important that people connect with the right planning company. From event planning website ideas to everyday marketing, there are a few things you can do to help spread the word.
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Creative Business Cards
Business cards are a hallmark of small business success. Unfortunately, because nearly every single company uses them, it can be difficult to stand out in a crowd. Consider creating a unique card to effectively brand your events company with a special signature.
Cards can be made with different materials such as clear plastic. They can also depict event specialties or link your company with past success. If your business does different categories of events, you may want to consider printing a different set for each type. For example, graduation parties for young people may require a different advertising mood than retirement parties.
Using Social Media To Tell Stories
When told to better utilize social media, many entrepreneurs are a bit confused as to a potential ongoing message. You can only share your sales pitch so many times before the audience begins to disengage.
Fortunately, some of the most powerful SBO marketing techniques involve using your services to tell stories. Contact some of your favorite clients and ask them to provide short video testimony about an event you planned. Use that video on social media and your website to give potential customers a vision of how you can improve their events.
Other ideas include localizing your content. For example, if you're an events company in Minneapolis, try coming up with blog ideas that will resonate with an audience in your proximity – event shout outs, ticket contests or even a things to do in Minneapolis listicle are just some ideas.
Cooperative Agreements With Venues
With a little effort, venues, event planners and other local businesses can be perfect partners. You may find it worthwhile to contact your favorite venues and ask if you can provide business cards or flyers that they can display or provide for customers. You can agree to recommend their venue to your customers. You may even be able to work out some kind of joint discounts to save customers money by using your services.
Party Materials With Your Brand And Logo
Creating a powerful branding strategy can mean the difference between success and failure. Any content for an event website or other messaging strategies will be greatly enhanced if you have a brand that consumers can quickly recognize. Once you create that brand, consider strategically printing your brand and logo on party materials that people can use as memorabilia. That way they can remember the event, as well as the logo of the company that made it possible. It might also be a good idea to create banners or posters that can be placed in event locations frequented by photographers.
You worked hard to make that event happen, make sure your company is part of the memory.
Discounts For References
Another way to leverage your happy customers is to offer them discounts to spread the word. There are a number of ways you can achieve these discounts without breaking the bank. In some cases, you can offer customers a small percentage of any new sales they drive to your business. Frequent customers may appreciate discounts on future services based on past references. Finally, you may be able to find or create service niches that you provide only to customers that share their experience.
Small Business Web Design Updates
The first step to a legitimate business is creating a professional quality website. In today's digital world, the website is often the first step in a potential customer's journey to sale. For hobbyists newly converted to entrepreneurs, event planning website ideas should provide the public with a clear explanation of your product offering and style.
For more established companies with existing websites, small business web design evolves over time. It is not enough to use the same content for an event website you have been using for years. Modern users access your website using a variety of devices. Your web page must be able to detect and adjust to the size of your potential customer's screen. If they can't access your services online, you may lose a customer. If you’re searching for more great small business web design tips, check out our post – How to Craft a Luxury Web Design
Small Business SEO Strategy
If you are a business owner, you likely know most people use the internet to connect with products and services. What you may not know is how to properly help your customer locate you through search engines. Perhaps the larger problem is that search engines use ever-changing algorithms to optimize user results. That means even if you mastered search engine optimization years ago, your previous approach to the marketing tactic may no longer work.
Your best option is to trust a small business SEO expert to stay current on the latest tactics that can keep your name higher on the list. You don't have time to run your business and stay current with SEO trends.
For Better Event SEO, Hire Frahm Digital
Are you ready to amplify your event company SEO, web design, content or other digital efforts? A call to our team is a great first step. We are experts at developing and enhancing your small business online. Whether you need a technical optimization, a beautiful website or content development, we’ve helped companies throughout the country with their branding – and can do the same for you.
If you want to gain actionable insights into ways you can improve your events-based website, click the button below to receive a free, no-hassle website audit. We'll uncover ways to get more traffic to your properties.