But more and more, the first way potential customers interact with your event company is through your website. That’s why it’s crucial to offer up a flawless first impression to those stunning event web design.
As someone who has perfected the art of driving crowds to physical events, become a master of driving users to your digital properties. So, to better understand what makes an event company’s website beautiful and highly functional, let’s examine six examples of aesthetically-sharp event websites.
Searching for ways to improve your event company's outreach? Read our post, 7 Creative Ideas to Promote Your Events Company
Activate Events is a global event management company, specializing in the pharmaceutical, medical devices, healthcare and finance industries. And, the website that they've put together is well-thought out, interactive and simply stunning to look at.
With a social media feed directly embedded into the header, users can view or join in on the discussion surrounding the Activate Events brand. A vivid mix of colors pop out to grab the eye’s attention amidst a minimal grey background. With the accompanying interactive map, users can spend time clicking through color-coded events in their area or anywhere else throughout the globe.
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Check out our post: 23 Awesome Resources for Web Design Inspiration and get your creativity flowing!
At the convergence of marketing and technology are experiential event companies. In such a new and revolutionary industry, experiential marketing works as it's name implies – by creating experiences between a company and consumer. This may be through corporate philanthropy, a special event or even buying an entire event center. For example, Vans Shoes recently opened House of Vans in Chicago, a fully functioning art gallery, music venue and indie-film house.
Event Web Design in Conclusion
Overall, for a fantastic event web design that attracts an audience, we’ve recognized a few consistent themes:
- Use a vivid color scheme to draw in the user and make them excited about your event or company.
- If you do go minimal with your event website, make it interesting and match it to the brand.
- Create compelling, sharp copy throughout your entire website.
- Provide the user with easy access to customer service representatives.
- Create a frictionless path-to-conversion so that your users aren’t hindered when they want to get in touch with your event company.
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