SEO + PR Case Study
FANBALL | FANTASY FOOTBALL WEBSITE
Raising Awareness and Doubling Organic Search Traffic for Fantasy Sports Site in Three Months.
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SEO + PR Case Study
FANBALL | FANTASY FOOTBALL WEBSITE
Raising Awareness and Doubling Organic Search Traffic for Fantasy Sports Site in Three Months.
Sports Technology Website Results
The fantasy sports industry is just as competitive for the companies as it is for the teams that play it. With several big-name competitors owning a large share of the marketplace, fantasy football website Fanball re-launched with the hopes of catering to daily- and season-long fantasy sports players and gaining some market share.
The company decided to build a new website and re-launch the platform and brand in summer 2017. In order to compete with several large companies, Fanball turned to Frahm Digital to develop a mix of SEO strategy and public relations to build awareness among key audiences.
Starting with technical optimization and a strategic content development plan, we helped Fanball double their organic search visits, from 6,449 to 13,632 over three months.
Simultaneously, we conducted targeted media outreach to help share Fanball’s story and position the company as a leader in the fantasy sports industry. Key placements included U.S. News and World Report, Minneapolis/St. Paul Business Journal and more, which helped garner over 25 million impressions.
Other PR-SEO Highlights
19.5 percent conversion rate increase for fantasy football contests
Since Fanball is an membership-driven website, with the end goal of players signing up and participating in contests, we used a mix of creative technical SEO, linkbuilding and content development to achieve a contest participation rate of almost 20 percent.
Achieved 13,000+ high-value links for Fanball.com
Since the start of the engagement, Fanball has increased the number of referring domains considerably, from 753 to more than 13,000. As a result of our efforts, we achieved high-value links from websites such as:
- ESPN.com
- NBA.com
- WSJ.com
- Mashable.com
- SI.com
Sports Technology Website Results
The fantasy sports industry is just as competitive for the companies as it is for the teams that play it. With several big-name competitors owning a large share of the marketplace, fantasy football website Fanball re-launched with the hopes of catering to daily- and season-long fantasy sports players and gaining some market share.
The company decided to build a new website and re-launch the platform and brand in summer 2017. In order to compete with several large companies, Fanball turned to Frahm Digital to develop a mix of SEO strategy and public relations to build awareness among key audiences.
Starting with technical optimization and a strategic content development plan, we helped Fanball double their organic search visits, from 6,449 to 13,632 over three months.
Simultaneously, we conducted targeted media outreach to help share Fanball’s story and position the company as a leader in the fantasy sports industry. Key placements included U.S. News and World Report, Minneapolis/St. Paul Business Journal and more, which helped garner over 25 million impressions.
Other PR-SEO Highlights
19.5 percent conversion rate increase for fantasy football contests
Since Fanball is an membership-driven website, with the end goal of players signing up and participating in contests, we used a mix of creative technical SEO, linkbuilding and content development to achieve a contest participation rate of almost 20 percent.
Achieved 13,000+ high-value links for Fanball.com
Since the start of the engagement, Fanball has increased the number of referring domains considerably, from 753 to more than 13,000. As a result of our efforts, we achieved high-value links from websites such as:
- ESPN.com
- NBA.com
- WSJ.com
- Mashable.com
- SI.com
“Frahm Digital knows how to wield their highly effective and efficient digital skills, applying them across many different kinds of businesses and industries to great effect. From press releases, to ebooks, many different kinds of articles and website copy that perfectly captures any brand they set their mind to – I can’t recommend them highly enough.”
-Barry Carpe, CMO
“They have consistently delivered results and exceeded our expectations at a fraction of the price of some larger marketing firms we have worked with. On behalf of me and our company Insane Impact, I would recommend Frahm Digital at the drop of a hat for anything related to graphic design, web development and SEO.”
-Barry Carpe, CMO
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