From a marketing perspective, we usually don’t associate the word ‘negative’ as a means of strategy. When you hear the term ‘negative marketing’, perhaps you conjure up memories of desperate political attack ads, Coors Light maliciously calling …
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From a marketing perspective, we usually don’t associate the word ‘negative’ as a means of strategy. When you hear the term ‘negative marketing’, perhaps you conjure up memories of desperate political attack ads, Coors Light maliciously calling …