Marketing is a crucial practice for all kinds of companies — but professionals sometimes undervalue the gravity of proper marketing for their finance business. If you own a finance firm, then you’re likely searching for answers on …
Should You be More Negative in Your Marketing?
From a marketing perspective, we usually don’t associate the word ‘negative’ as a means of strategy. When you hear the term ‘negative marketing’, perhaps you conjure up memories of desperate political attack ads, Coors Light maliciously calling …