When it comes to content marketing, we always hear the phrase “content is king”. But repeating empty one-liners certainly doesn’t make us successful content strategists. We need to understand the data that allows us to quantify our …
UX and SEO: Crafting a Perfect Balance for Website Success
While in the past, SEO and UX were seen as separate entities, locked in an eternal struggle of who makes a strong website, today’s digital landscape is much different. On one side, there are user-experience gurus, who …
SEO Trends that are Influencing Your Brand Marketing Campaign
Anyone can start a business, but not everyone can grow a brand. To build authority and grow your position on the market, you have to invest in your business image and take advantage of every possible channel …
Content Marketing 101: 25 Copywriting Best Practices to Build a Better Brand
Successful content marketing can be an uphill battle – but everyone can get ahead of the game by developing their copywriting abilities. Just as with every marketing practice, you should have a set base of “best practices” for …
Writing a Home Page: How to Write Copy that Converts
The homepage is the most important aspect of your website, and the first headline your visitors see is the most important copy that you’ll write. Remember, your homepage shouldn’t be centered around building sales – your homepage …