There’s a calculated formula that seems to be inevitably incorporated into the career of any successful recording artist or band. The starving artist grinds their way to the top, playing every dive bar in the country while …
Google’s PageRank Algorithm, Explained
As anyone involved in the world of marketing will tell you, a website’s Google PageRank is one of the highest determining factors to affect traffic, engagement, and in many cases, revenue. But what was once a hierarchical …
What is Inbound Marketing? Boost Your Lead Generation With This Guide
Blog articles, Facebook pages, in-depth whitepapers; what exactly is the point of all these marketing ventures? While these strategies may seem tedious and trivial, all of those aforementioned tactics and more are the elements of successful inbound …
15 Commercials From The 60’s to Help See How Far We’ve Come in Advertising
‘There’s something happening here…’ sang 1960’s poster child Stephen Stills in his reflective and contemplative Buffalo Springfield anthem ‘For What It’s Worth’. Those four opening words just about sum up what America and most of the world …
Should You be More Negative in Your Marketing?
From a marketing perspective, we usually don’t associate the word ‘negative’ as a means of strategy. When you hear the term ‘negative marketing’, perhaps you conjure up memories of desperate political attack ads, Coors Light maliciously calling …
What to do When Your Sitemap Index is Showing a 404 Error
We’ve all been there. Just as you’re about to find out about the best things to do while visiting Nashville or take a quiz to learn which Disney character you most relate to, the link you click …